This subject is of course important, because it requires partnering and more so, the right partner! Media in itself implies the person in between, in the middle! Who is in the middle of my product, service, or food that connects me to my next lifelong customer? Is this person the right person that advocates for my next lifelong customer to connect with me?
Me, that’s the person who feeds my family, provide for my household, protects and guide to safety my loved ones. Who’s looking out for me? 
The huge advertising agency. Really? Maybe they are, maybe not so much so!
Now let’s clean this up a bit.
Who can have my new customer, grace my doorway, ring my phone, accept my offer? We can!
We’re the right partner! We have the real power! Free! It’s strong, attractive, vivid, and it works every time! We, your partner, are going to show you how to use it! Who does this? We do!

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